THE fine for cigarette butt littering will double to $564 under legislation already passed by State Parliament as the centrepiece of a new anti-litter push.
Environment Minister Ryan Smith last week launched a $300,000 campaign and litter strategy to counter the problem.
The campaign highlights the increased fine for throwing a lit cigarette. Cigarette butts make up 54 per cent of all litter items dropped, followed by plastic bottles at 29 per cent.
The strategy has set a target of reducing litter by 25 per cent on 2003 levels by 2014, although the strategy's document states already that litter levels have dropped by 23.4 per cent.
More than 14,500 tonnes of litter is collected each year. Councils will gain funding for litter prevention officers.
In the 2011-12 financial year, 14,000 littering fines were issued and 20,000 were reported, said Mr Smith.